|
For every business to flourish,
through the year they need to be a part of various exhibitions
and trade fairs. Trade fair is the answer for the growing demand
of businesses when it comes to effective and cost effective
advertising. They are frequently used by companies who want to
launch new products to the public. Indeed trade fair is very
advantageous for any type of business for it allows them to have
direct contact with their prospects. This way they can generate
leads and increase customer traffic.
The Indian economy is growing by
leaps and bounds and there are various ever-growing industries
that are contributing to increasing the nation’s
coffers/funds/contributions. One such industry is that of Event
Management. During the early part of the 1900s the industry had
spent up to Rs. 20 Crores, per annum on events. And in the last
couple of years, all the event companies are spending to the
tune of approximately Rs. 1,800 Crores, per annum.
Trade Fair is a different way of
promoting a product, service or idea. If an trade fair is
managed efficiently and effectively, it can be used as a very
powerful promotional tool to launch or market a product or
service. It requires certain core values to be deployed to every
element, process and decision to justify professional approach
and achieve effective and efficient results.
And trade fairs presents a win
win situation for both the consumers and the companies. These
trade fairs are one of the best way to expand and learn about
the new business strategies and market conditions of any
country.
Considering such a vital part of
Trade Fairs, We (Services International) come together to bring
to you the leading commercial exhibition destination. From
organizing global events to developing dynamic commercial
environments to providing seamless value added services, we are
dedicated to creating unique and outstanding customer
experience.
We believe in reaching out to the
maximum spectrum in a limited time spam through quality
exhibitions.
The success of exhibition lies on
the success of its exhibitors. This is the reason; we are
identifying the right market, the right niche and the right
opportunity for everybody.
Services International's prime
objective is to provide high level standards to buyers and
sellers and setting unmatched and unique industry standards. We
take pride of holding maximum number of quality shows.
Role of Exhibitions in the
Marketing Mix?
-
Assessment of buyer/consumer
reaction
-
Market Research
-
Product display and launch
-
Competition tracking
-
Increase market share
-
Networking with new & existing
markets, agents and distributors
-
A platform, where the end users interact with
you face-to-face customer contact, which is the best way to
build on relationships as well as develop new ones with
potential customers
|
